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Chance the Rapper’s The Big Day Is the Sound of Settling - Vulture

Chance the Rapper’s The Big Day Is the Sound of Settling - Vulture


Chance the Rapper’s The Big Day Is the Sound of Settling - Vulture

Posted: 30 Jul 2019 06:14 AM PDT

Are we ready to receive a rap album about quitting drugs and cigarettes and staying at home? Photo: Kevin Winter/Getty Images for LiveNation

In a late capitalist hellscape where bots sway elections, and brands prattle like listless teenagers on social media to humanize corporations whose mergers push them closer and closer to the trust nightmares Bill Taft and Teddy Roosevelt sued half of creation to halt, the most defiant thing you can be is independent. On an internet where breaking out of niche notoriety into gen-pop renown often means having your ideas commodified by corporations on the hunt for cool-kid cachet — to quote Maybelline, "Summer '19 in three words: hot girl summer. PERIODT!" — we are both excited pop-culture patrons and suspicious objectors. We love to see unlikely parties upend patterns and get filthy rich; excitement for Lil Nas X's "Old Town Road" is unblemished after its fourth official remix in as many months. We itch when we feel like we're being worked; pushback for Taylor Swift's Lover-era charm offensive outstrips the innocent pep of the singles. In an era when businesses go to dramatic lengths to get our attention, it stands to reason that there are people using motivational positivity as a pathway to success, but absent the ability to read minds, we believe in the genuineness of the people we like and reserve suspicion for the ones we don't.

Chance the Rapper's career is a perfect storm for all of these conversations. The Chicago rhymer's songs are messages of hope that balance street smarts and liturgy. It was disruptive at the start of the decade having exuberant voices like his rise from the seat of American race-wealth disparity and speak out about systemic inequality and the nearness of death and violence in undervalued communities. But like Drake said, "Winning is problematic." Chance's music grew chipper as the years advanced, ditching the bad-kid vibes of his 2012 debut 10 Day, a mixtape inspired by a two-week school suspension for pot possession, on the way to 2013's stressed, vital Acid Rap; then ceding the spotlight to his friends and his band, the Social Experiment, on 2015's Surf; and resurfacing well-adjusted and worshipful on 2016's Coloring Book. Along the way, an artist who touted himself as a champion of independent music landed Nike and Kit Kat ads. A rapper who promised never to cut a label deal scored half a million bucks from Apple to premiere a mixtape. A brand that poked fun at big business started making big business moves.

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