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Benefit NEW Brow Collection Launch + Product Info



A launch with gorgeous men and bright lights?
That's definitely a Benefit Event!  I have been to a lot of Benefit launches and I always ended up laughing my heart out!  

Seriously, what are you boys looking at???

a photo of Benefit NEW Brow Collection launch

The event was filled with gorgeous Bene-cake and cupcakes!




a photo of Benefit NEW Brow Collection launch


With hunks doing the rounds for Truth and Dare!
a photo of Benefit NEW Brow Collection launch

And since I was there early, I was able to have some "Fortune Telling" session! 

a photo of Benefit NEW Brow Collection launch

As much as we enjoyed enjoyed catching up!  We were all clueless on what the launch was about!  Benefit Philippines did an astounding job keeping everything a secret!  Until I saw this at the bar counter....

My heart skipped because I knew it has something to do with BROWS!

a photo of Benefit NEW Brow Collection launch

Just when we thought the surprise is over, the event opened with a sexy dance number!
a photo of Benefit NEW Brow Collection launch

The event was hosted by Bianca Valerio.  Loved this girl, always a wonderful and funny host!
a photo of Benefit NEW Brow Collection launch

General Manager of Benefit Philippines Donna Shaw gave her opening remarks.
a photo of Benefit NEW Brow Collection launch

And the biggest surprise of all?  Jared Bailey, International Spokesperson, Global Services at Benefit Cosmetics, was just hiding inside the huge hat! 

a photo of Benefit NEW Brow Collection launch

And the long wait is over!  Introducing, the most extensive Brow Collection to date is finally in front of me!  9 new products to help turn those brow woes to brow wows!


a photo of Benefit NEW Brow Collection

Jared also did live demo on stage.  Model is a good friend Jackie Go!
a photo of Benefit NEW Brow Collection

As much as we love the table set up, we all move things around just to check out each amazing Brow Product.

a photo of Benefit NEW Brow Collection



a photo of Benefit NEW Brow Collection


And during the event, I was able to take some photos on the products!  Enjoy girls!

BROWVO! Conditioning Primer
Nutrient-rich primer for fuller-looking brows



a photo of Benefit NEW Brow Collection Browvo conditioning primer

Goof Proof Brow Pencil
Super easy brow-filling and shaping pencil
a photo of Benefit NEW Brow Collection goof proof pencil

Gimme Brow
I'm so glad they included this in the collection with more shades to choose from.  This is a brow volumizing fiber gel perfect for users with sparse and thin brows.

a photo of Benefit NEW Brow Collection gimme brow

Brow Zings
Total taming and shaping kit for brows.
I've always been a fan of this in LIGHT and I can't wait to grab more shades.  And oh, the packaging is even more gorgeous!

a photo of Benefit NEW Brow Collection brow zings

ka-BROW
Cream Gel brow color with Brush
I am most excited for this product!  I seldom use cream gel on brows but heard they give the most impact!
a photo of Benefit NEW Brow Collection Ka-Brow Cream Gel

With fellow bloggers who were enjoying some "groufies".  
Jackie and Angela

a photo of Benefit NEW Brow Collection

L-R Angela, Jackie and Yours truly
a photo of Benefit NEW Brow Collection

With Sabs
a photo of Benefit NEW Brow Collection

Congratulations Benefit Cosmetics Philippines.  I can see this whole collection flying off the shelves considering how we are addicted to brow products!



What's your favorite Brow product from this collection?

Keep smilin'
Stay happy!



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